ABOUT US

We are TDF. A 360 degree solutions powerhouse. Be it digital, ATL, BTL or activation, we set our sight on
solutions that work for you and your brand.

WE
FEEL
WE
THINK
WE
ACT

We consider ‘Brand Psychology’ essential for what we do and think. We believe offline stores are meeting points for customers who shop online. This is the time when brands can emulate all the things said and promised. We stress on re-inventing things, a lot. Our core focus is on empowering the cause of small and mid-sized businesses. We want to bring the power of digital marketing into every single hand.

OUR VIEW POINT

We give your brand a unique voice and presence

We challenge brands to push the boundaries and seek new frontiers. Our aim is to create brand-specific digital and offline marketing campaigns that put organizations right into the action.­

  • Brands should invest in building and developing communities.
  • The offline channels shall not be forgotten – for they make the real conversation happen.
  • Connect with new & existing audience on similar values the brand is built upon.

 

OUR APPROACH

We synergize our efforts with yours.

The Common Insight: This is the core philosophy on which Trigger delivers. Our working methodology is based on 3 simple steps.

RESEARCH: We build a base for any creative thought from cold hard facts. Not just ideal situations.

COLLATE: For any good idea, it’s important to have a roof that encapsulates all the other ideas. In a nutshell, a common theme.

RELATE: The final step comes in making the seen unseen. An insight which cuts the clutter in communication and execution.

MEET OUR CORE TEAM

A team of professionals came together to give a practical shape to

several things, including ideas, dreams.

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NAUMEENA SUHAIL - CEO

Naumeena Suhail believes in re-shaping narratives to fit the contours of a digital frontier.

She is currently serving as the CEO – The Design Firm and COO/Cofounder of the web portal Comparebanks.com.pk. Her entrepreneurial journey began more than 17 years ago and led to the emergence of a savvy service provider skilled in the art of navigating multi-cultural setups and securing lucrative footholds in the corporate world.

She has amassed a wealth of experience in Communication/Branding, Business Development, Product Sales, and Direct & Indirect Marketing. Having worked with more than 25 local & International banks, industries, and companies, Naumeena Suhail set off to launch her own firm, and later created Pakistan’s First Financial Marketplace.

Over time, her role as a specialist in Advertising, Alternate Marketing Delivery Channels and Online Services evolved to cater to a growing network of foreign and domestic clientele. Providing consultancy based services and dealing with the challenges of print & online media aligned her creative energies with her quest of leveraging strengths in cost-effective marketing management and vendor negotiations.

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NAZISH YOUSUF - COO

Nazish Yousuf, presently COO of The Design Firm. Her education and career journey in the field of creative, advertising and marketing starts from Indus Valley. Over last 10+ years her career roadmap have flourished in many directions hence developing her capabilities over the period of time.
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ADNAN GHAFFAR - EVENT DIRECTOR

Adnan Ghaffar has been associated with The Design Firm since 2012 as Event Director. He has a MBA degree in Marketing and Finance from Iqra University. Adnan has 10+ years of working experience with Event Management Companies such as “Print Media Consultant (PMC)” with Shabnam Abdullah and Ecommerce Gateway. He has been part of team of Launching Dawn LifeStyle, worked with top brands like Mobilink, Telenor, Dawn Kids World, Cultural Show, Swisstex Chemicals and All Pakistan Music Conference etc…
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